Ready to discover a place where every nut and bolt tells a story? Picture a place in Livonia, Michigan, with 110+ amazing cars, mountains of racing trophies, and ingenious automotive gadgets spread across a 30,000-square-foot wonderland. This isn’t a regular museum that collects dust; it’s a living gallery bursting with gasoline tales, technological wows, and wide-eyed possibilities for anyone who believes cars are more than just machines.
From Racing Thunder to Everyday Marvels
When you walk through the doors at 11789 Market St., Livonia, prepare for your imagination to take a joyride. Each car has a personality. Some have roared down NASCAR tracks, others have been pampered in the design halls of Ford, and a few wear the marks of wild adventures by the legendary Jack Roush himself. Want a taste of what it’s like to be in the fast lane? Here, you’ll get close enough to count the rivets.
Around every corner, you’ll spot treasures few outsiders ever get to see. Racecars shimmer under spotlights, while behind them hang photographs and team gear that whisper tales of suspense-filled finishes and high-stakes engineering. The trophies—yes, there are plenty—stand as silent cheerleaders to decades of Roush winning and innovating.
Not Just a Museum: A Place That Sparks Curiosity
Forget the stuffy “Do Not Touch” vibe. The Roush Automotive Collection has exhibits meant to unlock your inner inventor. Displays show how Roush moves beyond racing, playing a key role as a technology supplier for everything from cars to planes and products you never imagined. Interactive exhibits open the hood (figuratively, sometimes literally) on how engines, aerodynamics, and engineering magic shape what’s possible.
Budding engineers, curious kids, and anyone who loves a good origin story will find fuel for their own dreams among the artifacts. It’s a place where questions are welcome and wonder is contagious.
What’s Happening in August 2025? Here’s Your Chance!
This year’s calendar is a little out of the ordinary. The Roush Automotive Collection is preparing for its upcoming 50th anniversary in 2026. To get things ready, the team is deep in maintenance and prep work, which means museum hours are special and limited in August.
The Days You Can Visit:
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Monday, July 28: 9:30am–4:00pm
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Friday, August 1: 9:30am–4:00pm
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Monday, August 4: 9:30am–4:00pm
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Friday, August 8: 9:30am–4:00pm
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Monday, August 11: 9:30am–4:00pm
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Friday, August 15: 9:30am–4:00pm
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Monday, August 18: 9:30am–4:00pm
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Friday, August 22: 9:30am–4:00pm
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Monday, August 25: 9:30am–4:00pm
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Friday, August 29: 9:30am–4:00pm
Heads up: If you’re planning a trip, double-check for any tweaks to the schedule, and keep your ear to the ground for updates on September and beyond. The annual Open House is taking a break for 2025, as the team gears up for the 50-year milestone, but excitement for 2026’s celebrations is already bubbling.
What Can You Expect to Find?
Glorious Vehicles
Find yourself face-to-face with historic Mustangs, race-ready trucks, and the kind of speed machines that make hearts hammer. Whether you fantasize about restoring an old hot rod or daydream about high-tech engines, every vehicle here offers something to learn, love, or drool over.
Race Trophies & Artifacts
Marvel at the walls lined with team memorabilia, original equipment, and radiant trophies. These aren’t just shiny objects—they’re chapters from Roush Racing’s adventure books. Old photos and wild stories bring every triumph to life and make you feel part of a winning team.
Hands-On Exhibits
Peek behind the curtain at how Roush leads in automotive innovation. Watch videos, open drawers full of technology, and try interactive displays where engineering feels more like play than work. Whether you’re six or sixty, it’ll get you wondering: what might you invent next?
No Admission Fees: Your Ticket to Excitement Is Free
That’s right—entry is free. Wander at your own pace, ask staff for cool stories, and take home mementos from the retail shop. You won’t find pushy salespeople or bored guides here. The staff are car lovers who like nothing better than sharing fascinating tidbits, answering questions, or telling you tales that aren’t in any book.
Insider Scoop: Make the Most of Your Visit
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Location: 11789 Market St., Livonia, MI 48150
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Phone: 734-779-7290
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Hours: 9:30am–4:00pm on special select dates in August 2025 (check website or call before visiting)
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Cost: Free for everyone
If you want first dibs on special events and the inside line on the coming 50th anniversary, sign up for updates. There’s a retail store too, brimming with Roush collectibles, model cars, shirts, and memorabilia for every age and taste.
Racing Into Tomorrow
Every display calls out to curious souls, sparking joy and igniting the kind of “what if” questions that keep car culture alive. The Roush Automotive Collection isn’t just about looking back. It’s a place where the next spark of inspiration could just as easily spring from your own imagination.
So, whether your pockets are full of Legos or car keys, whether you want to snap a selfie with a legendary Mustang or gaze at trophies built with speed and grit, this is one museum where every wheel spins a new story.
Contact the team, mark your calendar, and get ready. There’s never a wrong time to feel the rush.
Sources: roushcollection.com, yelp.com, ROUSH Automotive Collection Facebook Page, ROUSH Automotive Collection Instagram Page
Header Image Source: roushcollection.com
